Tuesday 3 January 2012

iPads and Kindles force newspapers further away from print - article:

http://www.guardian.co.uk/media/2011/dec/25/ipad-kindle-newspapers-digital-print

Key points/facts from article:

  • A million iPads and Kindles may have been unwrapped on Sunday – according to tentative analyst estimates – an influx of portable technology that is expected to hasten a decline in the already faltering sales of printed newspapers, adding pressure on traditional business models that have traditionally supported so many titles around the country.
  • Publishers, preparing for the handheld arrivals, took the chance to break with a tradition that dates back to 1912, when publishers agreed not to produce Christmas Day papers to give paperboys, among others, a day off. 
  • For the first time in its 190-year history the Sunday Times published a digital-only edition on 25 December – with the normally paid for product given away in the hope of luring sought after digital subscribers.
  • Fifty years ago two national dailies – the Daily Mirror and the Daily Express – sold more than 4m copies each; today the bestselling Sun sells 2.6m. 
  • In the last year alone, printed sales declined by 10% for daily broadsheets and by 5% for daily tabloids – and when the News of the World stopped printing last July 600,000 copy sales simply disappeared.
  • The knock-on impact of the decline has been a push for digital readers that have seen newspapers like the Daily Mail win 5m unique visitors a day – compared with its printed sale of 2m – but struggle to generate revenues to match. The Mail generated £16m from its website last year, out of £608m overall.
  • Some specialist titles, such as the Financial Times, are managing the transition well – it has 260,000 digital subscribers – up 40% this year – compared with 337,000 buyers of the printed product, where sales are down by 12%. Digital subscribers generate £180 a year and the paper, priced at £2.50 on the newsstand on a weekday, is profitable.
  • During a typical week the number of people signing on digitally is "five to 10 times" what it was a year earlier, as the newspaper looks to a future beyond print.
  • Daily titles in Birmingham and Bath have also gone the same way in recent years – while pre-tax profits at Johnston Press, the owner of the Scotsman and the Yorkshire Post, fell from £131.5m five years ago to £16m last year.
  •  Although the tabloid media have faced criticism at the Leveson inquiry, not least from the likes of Hugh Grant or Steve Coogan, popular titles remain in fair commercial health. 
  •  Trinity Mirror's stable of nationals – the Daily and Sunday Mirror, the People, and the Record titles in Scotland – will earn about £70m this year, although they made £86m the year before. The profit margin at the Daily Mail hovers at around 10%.
  • The Guardian may generate £40m in digital revenues from its largely free offerings, but some of that comes from its dating sites. The Times titles have gone for a low price subscription model, which has attracted 111,000 takers, but which generates £11m a year against an editorial budget estimated at £100m.

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